MARYSVILLE, Ohio, March 22, 2012 /PRNewswire/ -- Miracle-Gro, America's #1 gardening brand, kicked off the 2012 gardening season today with an exciting brand integration in Zynga's FarmVille, where players now can use Miracle-Gro® to grow and harvest their crops. The global gro-a-thon begins today and runs through Tuesday, April 3 on FarmVille, the world's 4th largest social game with over 27 million monthly active users, according to AppData.
"Our Miracle-Gro brand is a perfect fit with Zynga's FarmVille," said Tom McLoughlin, vice president gardens and landscaping, ScottsMiracle-Gro. "This integration is a fun, contextually relevant way to engage FarmVille players with the Miracle-Gro brand in the fast-exploding social gaming world. FarmVille and Miracle-Gro meet where real world gardening and virtual farming intersect."
For the gro-a-thon, Miracle-Gro has created a custom farm within FarmVille that walks players through the benefits of using Miracle-Gro in their gardens, and they'll be rewarded with virtual goods for their FarmVille farms in the process. Zynga research shows that eight out of ten surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of the players surveyed are interested in growing their own vegetables, fruits and flowers.
The Miracle-Gro/FarmVille integration is part of the kick-off of "Hello, First Bite!" – Miracle-Gro brand's digital advertising campaign focused on edible gardening and the celebratory experience of a consumer's first bite from their personal harvest of home-grown fruits and vegetables.
About Scotts Miracle-Gro
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
SOURCE The Scotts Miracle-Gro Company